Matthew Bui

Dr. Matthew N. Bui (@matthew_bui) (he/him) is a postdoctoral researcher and incoming assistant professor (starting Fall 2022) at the University of Michigan School of Information. Bui’s research examines the potential for, and barriers to, urban data justice, foregrounding the racial politics of data-driven technologies, policy, and platforms. He is currently leading a study about the discriminatory nature of targeted ads and launching a new project that explores how entrepreneurs of color navigate algorithmic bias. His research has received recognition and support from the Annenberg Foundation, Benton Foundation, Democracy Fund, and Kauffman Foundation; and the International Association for Media and Communication Research (IAMCR) and Research Conference on Communications, Information and Internet Policy (TPRC).  

Previously, Bui was a Provost’s Postdoctoral Fellow at the NYU Alliance for Public Interest Tech and received his PhD from the Annenberg School for Communication at the University of Southern California. He also attended the London School of Economics for his masters (MSc, Media & Communication Research) and graduated with honors from UCLA (BA, Communication). 

Selected Publications
  1. Chang, H.-C. H., Bui, M., & McIlwain, C. (2021). Targeted Ads and/as Racial Discrimination: Exploring Trends in New York City Ads for College Scholarships. Computers and Society.
  2. Bui, M. L., & Noble, S. U. (2020). We’re missing a moral framework of justice in artificial intelligence: On the limits, failings, and ethics of fairness. In M. D. Dubber, F. Pasquale, & S. Das (Eds.), The Oxford handbook of AI. Oxford University Press.
  3. Bui, M. N., & Moran, R. E. (2019). Making the 21st century mobile journalist: Examining definitions and conceptualizations of mobility and mobile journalism within journalism education. Digital Journalism 8(1).
  4. Bui, M. N., & Moran, R. E. (2018). Race, ethnicity, and communications policy debates: Making the case for critical race frameworks in communications policy. Benton Institute for Broadband & Society.