Safiya Umoja Noble

Professor, Information Studies & African American Studies
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Safiya Umoja Noble is an internet studies scholar and Professor of Gender Studies and African American Studies at the University of California, Los Angeles (UCLA), where she serves as the Interim Director of the UCLA DatX Initiative. She is the author of a best-selling book on racist and sexist algorithmic bias in commercial search engines, entitled Algorithms of Oppression: How Search Engines Reinforce Racism (NYU Press), which has been widely-reviewed in scholarly and popular publications. In 2021, she was recognized as a MacArthur Foundation Fellow (also known as the “Genius Award”) for her ground-breaking work on algorithmic discrimination. In 2022, she was recognized as the inaugural NAACP-Archewell Digital Civil Rights Award recipient. She is the Co-Founder of the UCLA Center for Critical Internet Inquiry (C2i2). She is a Research Associate at the Oxford Internet Institute at the University of Oxford where she is a chartering member of the International Panel on the Information Environment.
Her academic research focuses on the internet and its impact on society. Her work is both sociological and interdisciplinary, marking the ways that digital media intersects with issues of race, gender, culture, power, and technology. She is regularly sought out for her expertise on issues of algorithmic discrimination and technology bias by national and international press including The Guardian, the BBC, CNN International, USA Today, Wired, Time, Full Frontal with Samantha Bee, The New York Times, and a host of network news and podcasts. Her popular writing includes critiques on the loss of public goods to Big Tech companies, as featured in Noema magazine.
Safiya is the co-editor of two edited volumes: The Intersectional Internet: Race, Sex, Culture and Class Online and Emotions, Technology & Design. She is a member of several academic journal and advisory boards, and holds a Ph.D. and M.S. in Library & Information Science from the University of Illinois at Urbana-Champaign, and a B.A. in Sociology from California State University, Fresno where she was awarded the Distinguished Alumni Award for 2018. In 2020, she was awarded the Distinguished Alumna Award from the iSchool Alumni Association, and is also the inaugural Diversity and Inclusion Award winner from the Illinois Alumni Association at the University of Illinois at Urbana-Champaign. She is the recipient of a Hellman Fellowship and the UCLA Early Career Award.
Dr. Noble is a board member of the Cyber Civil Rights Initiative, serving those vulnerable to online harassment. She was recently appointed as a board member for the Joint Center for Political and Economic Studies, America’s Black think tank.
Award
Sep 2020 • Received ISAA Distinguished Alumna Award
Aug 2020 • The UCLA Center for Critical Internet Inquiry received $2.9M from Australia-based Minderoo Foundation to study intersection of technology, power and society
Selected Publication
Safiya Umoja Noble, Sarah Roberts, Matthew Bui, André Brock, Olivia Snow
Dec 2024 • Handbook of Children and Screens: Digital Media, Development, and Well-Being from Birth Through Adolescence, 269-274 • Springer
Tonia Sutherland, Michelle Caswell, Safiya Umoja Noble, Sarah Roberts
Jul 2023 • Journal of Critical Library and Information Studies 4(1)
Jan 2023 • Information Services & Use 43(3-4), 327-333 • IOS Press
Safiya Umoja Noble, Sarah Roberts
Dec 2022 • Fronteiras-estudos midiáticos 22(1), 36-46
Nov 2022 • Interactions 29(6), 70-71
Steve Hoffman, Kelly Joyce, Sharla Alegria, Susan Bell, Taylor Cruz, Safiya Umoja Noble, Benjamin Shestakofsky, Laurel Smith-Doerr
Aug 2022 • Contexts 21(3), 8-15 • SAGE Publications
Nov 2021 • Interactions 28(6), 41-45
Kelly Joyce, Laurel Smith-Doerr, Sharla Alegria, Susan Bell, Taylor Cruz, Steve Hoffman, Safiya Umoja Noble, Benjamin Shestakofsky
Mar 2021 • Socius 7, 2378023121999581 • SAGE Publications
Dec 2020 • Knight Foundation
On the Limits, Failings, and Ethics of Fairness
Matthew Bui and Safiya Umoja Noble
Edited by Markus D. Dubber, Frank Pasquale and Sunit Das
Jul 2020 • The Oxford Handbook of Ethics of AI 161-179 • Oxford University Press
Black Lives Matter, DeRay McKesson, Twitter, and the Appropriation of the Aesthetics of Protest
Farida Vis, Simon Faulkner, Safiya Umoja Noble and Hannah Guy
Dec 2019 • The aesthetics of global protest: Visual culture and communication 247-266 • Amsterdam University Press
How Search Engines Reinforce Racism
Safiya Umoja Noble
Jan 2018 • NYU Press
Emotion, Class and Wearables as Commodity and Control
Safiya Umoja Noble and Sarah T. Roberts
Dec 2016 • Emotions, technology and design 187-212 • Academic Press
Edited by Safiya Umoja Noble and Brendesha Tynes
Mar 2016 • The intersectional internet: Race, sex, class, and culture online 95-113 • Peter Lang
Feb 2016 • Scholar & Feminist Online 13.3-14.1:1-8
Nov 2015 • The Black Scholar 44(1):12-29
Hyper-visibility as a Means of Rendering Black Women and Girls Invisible
Oct 2013 • InVisible Culture 19
Apr 2012 • Bitch Magazine, 12(4), 37-41
Media Appearance
Feb 2021 • Towards Data Science
Nov 2020 • Thomson Reuters
Nov 2020 • Thomson Reuters
Oct 2020 • Venture Beat
Safiya Umoja Noble and Tristan Harris
Oct 2020 • TIME100 Talks
Lisa Nakamura, Safiya Umoja Noble
Sep 2020 • Ars Electronica
Jun 2020 • Tech Target
Meredith Broussard and Safiya Umoja Noble
Jun 2020 • One Zero
Jun 2020 • Fast Company
Allissa Richardson and Safiya Umoja Noble
Jun 2020 • Mail & Guardian
T-Mobile’s nationwide outage, Rosie Okumura, and more
Jun 2020 • Digital Trends Live
May 2020 • Knight Foundation
Ruha Benjamin and Safiya Umoja Noble
Mar 2020 • Venture Beat
Jan 2020 • BuzzFeed News
Nov 2019 • PBS News Hour
Nov 2019 • Marketplace
Nov 2019 • Fast Company
Mutale Nkonde, Ruha Benjamin and Safiya Umoja Noble
Nov 2019 • Venture Beat
Sep 2019 • Los Angeles Times
Aug 2019 • Mother Jones
May 2019 • Wall Street Journal
Apr 2019 • Thrive Global