Safiya Umoja Noble
Associate Professor, Information Studies & African American Studies
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Safiya Umoja Noble is an associate professor at UCLA in the Department of Information Studies and African American Studies. She is a partner in Stratelligence, a firm that specializes in research on information and data science challenges, and is a co-founder of the Information Ethics & Equity Institute, which provides training for organizations committed to transforming their information management practices toward more just, and equitable outcomes. She is the recipient of a Hellman Fellowship and the UCLA Early Career Award.
Noble’s academic research focuses on the design of digital media platforms on the internet and their impact on society. Her work is both sociological and interdisciplinary, marking the ways that digital media impacts and intersects with issues of race, gender, culture, and technology design. Her monograph on racist and sexist algorithmic bias in commercial search engines is entitled Algorithms of Oppression: How Search Engines Reinforce Racism (NYU Press). She currently serves as an Associate Editor for the Journal of Critical Library and Information Studies, and is the co-editor of two books: The Intersectional Internet: Race, Sex, Culture and Class Online (Peter Lang, Digital Formations, 2016), and Emotions, Technology & Design (Elsevier, 2015). Safiya holds a PhD and MS in Library & Information Science from the University of Illinois at Urbana-Champaign, and a BA in Sociology from California State University, Fresno with an emphasis on African American/Ethnic Studies.
Her research and scholarly interests include:
Racial and gender bias in algorithms
Technological redlining
Artificial intelligence and human rights
Socio-cultural, economic and ethical implications of information in society
Digital technology and Internet policy development
Privacy and racial surveillance
Critical information studies
Award
Sep 2020 • Received ISAA Distinguished Alumna Award
Aug 2020 • The UCLA Center for Critical Internet Inquiry received $2.9M from Australia-based Minderoo Foundation to study intersection of technology, power and society
Selected Publication
Dec 2020 • Knight Foundation
On the Limits, Failings, and Ethics of Fairness
Matthew Bui and Safiya Umoja Noble
Edited by Markus D. Dubber, Frank Pasquale and Sunit Das
Jul 2020 • The Oxford Handbook of Ethics of AI 161-179 • Oxford University Press
Black Lives Matter, DeRay McKesson, Twitter, and the Appropriation of the Aesthetics of Protest
Farida Vis, Simon Faulkner, Safiya Umoja Noble and Hannah Guy
Dec 2019 • The aesthetics of global protest: Visual culture and communication 247-266 • Amsterdam University Press
How Search Engines Reinforce Racism
Safiya Umoja Noble
Jan 2018 • NYU Press
Emotion, Class and Wearables as Commodity and Control
Safiya Umoja Noble and Sarah T. Roberts
Dec 2016 • Emotions, technology and design 187-212 • Academic Press
Edited by Safiya Umoja Noble and Brendesha Tynes
Mar 2016 • The intersectional internet: Race, sex, class, and culture online 95-113 • Peter Lang
Feb 2016 • Scholar & Feminist Online 13.3-14.1:1-8
Nov 2015 • The Black Scholar 44(1):12-29
Hyper-visibility as a Means of Rendering Black Women and Girls Invisible
Oct 2013 • InVisible Culture 19
Apr 2012 • Bitch Magazine, 12(4), 37-41
Media Appearance
Feb 2021 • Towards Data Science
Nov 2020 • Thomson Reuters
Oct 2020 • Venture Beat
Safiya Umoja Noble and Tristan Harris
Oct 2020 • TIME100 Talks
Jun 2020 • Tech Target
Meredith Broussard and Safiya Umoja Noble
Jun 2020 • One Zero
Jun 2020 • Fast Company
Allissa Richardson and Safiya Umoja Noble
Jun 2020 • Mail & Guardian
T-Mobile’s nationwide outage, Rosie Okumura, and more
Jun 2020 • Digital Trends Live
May 2020 • Knight Foundation
Ruha Benjamin and Safiya Umoja Noble
Mar 2020 • Venture Beat
Jan 2020 • BuzzFeed News
Nov 2019 • PBS News Hour
Nov 2019 • Marketplace
Nov 2019 • Fast Company
Mutale Nkonde, Ruha Benjamin and Safiya Umoja Noble
Nov 2019 • Venture Beat
Sep 2019 • Los Angeles Times
Aug 2019 • Mother Jones
May 2019 • Wall Street Journal
Apr 2019 • Thrive Global
Mar 2019 • The Conversation
Mar 2019 • Los Angeles Times